For many small business owners, they do not have a great deal of time to focus on digital marketing, but they also can’t afford to hire someone to do it for them. The key for them to improve their digital marketing is to find small ways to make a big impact on their marketing.
Here are five fast and easy things anyone can do to improve the effectiveness of their digital marketing efforts.
1. Write about topics that are already trending. Although coming up with completely original ideas and content may feel gratifying, it is also time-consuming and sometimes difficult. The easiest way to come up with new content quickly is to talk about what other people are already talking about. Check sites like Reddit, Twitter or Google Trends to see what people are buzzing about, and then write a post on the same topic. Once your post is written and published, share the post through social media using the appropriate hashtags. The key to this strategy being a success is speed. You can’t find a trending topic and then write about it a week later; you need to act the same day to get the full impact.
2. Write commentary for existing content. This is another way to get original content out there quickly. Find a really popular image, article, quote or infographic. Copy it into your post. Then write a brief introduction followed by your commentary on the popular piece of content. Once again, as soon as you are done, share your new blog post with the appropriate hashtags.
3. Create original posts on Facebook, opposed to sharing posts. Research has shown that original posts are more likely to go viral than shared posts. An easy way to accomplish this is to look up trending articles or information and then just write about it in your own words. For example, if there is a breaking story on ESPN, don’t just share the ESPN story; write a status about the breaking story as if you were talking to a friend.
4. Reuse old material. As long as it is yours, you aren’t doing anything unethical. You can even acknowledge it is an old post. For example, you can say: “I wrote this a year or so ago but I feel it is really relevant today because….” If the post is more than a couple months old, chances are it will seem new. The shelf life of articles on the internet is relatively short.
5. Don’t just Google Yourself. When people want to know if they are online or how they are portrayed online, they tend to Google themselves. While this may be fun, there are far more effective ways. Go to a site called Social Mention and search either your name, your website, your company name, or your product name. This will pull up anytime your name is mentioned in bog posts, microblogs, bookmarks, videos, online questions or images. This will give you an overview of what people are saying about you or your products online. This will give you the opportunity to make announcements or adjustments in your company or product image, if you fee they are necessarily based on when the public thinks.